Category Archives: Social Media
Should Big Business be scared of Social Media?
Social Media Most, if not all multinational organisations have a presence in social media now. Whether it’s Facebook, Twitter, Pinterest or all of the popular networks, most big businesses have seemingly caught up. It does seem however that despite this natural progression for organisations, there is always room for caution. One key … Continue reading
The #Trending Games
Social Media The impact that Twitter had on the London 2012 Olympic games has had copious amounts of attention from various sources of media throughout the games. The social micro-blogging network has accommodated a newly intensified level of opinion diversity never really seen before at a global event of this kind. It … Continue reading
Google Penguin – Have You Been Left In The Cold?
Social Churn, Social Marketing, Social Media Search engine optimisation has changed fundamentally, and as a result the Internet is maturing. Google’s recent ‘Penguin’ update seeks to punish websites that have thus far been using archaic ‘black hat’ techniques, and reward those that create and publish content that is both new, and can attract a large, interested … Continue reading
Social Innovation – Driving Change
Social Media In this authors opinion, it’s unusual for the European Union to be forward thinking or to undertake a meaningful study but in May 2010 they issued a paper on Empowering people, driving change which related to Social Innovation. The paper considered how using web-based social networks communities are forming groups by … Continue reading
The Power Of Social Publishing
Social Media The term Social Publishing is becoming ever more convoluted, meanings range from merely posting content to Twitter or a Facebook page to a completely alternative form of blogging. For us it means something completely different. I like to see it as a function that can help improve your marketing, reputation … Continue reading
To blog or not to blog
Social Media I’ve been having quite a few discussions recently with businesses about blogging and their importance. All of the talk about the popular social media networks seems to be squeezing out this more traditional activity. The summation is that blogging is definitely not for everyone and should be carefully considered before … Continue reading
Social Media Training
Social Media Trying to design the right social media training course is an interesting proposition. The main challenge is what to cover in a limited amount of time. Also, knowing your audience is key – are they just starting out, or do they need detailed knowledge in one area? In my experience … Continue reading
My 5 Favourite Recipes From Pinterest
Social Media It’s nearly the weekend (HOORAY!) but as you are probably more than aware, the UK weather at the moment is far from glorious. So what can you do to fill those rainy Sunday afternoons? I found myself asking the same question and the conclusion I came to was cook to … Continue reading
Marketing with Instagram
Social Media The rise of Instagram You may have noticed that Instagram is pretty big right now. It has only been around for two years, however its rapid impact has been noticeable… Facebook’s $1 billion purchase only accelerating its rise to fame! Instagram has been one of the fastest growing social media mobile … Continue reading
Marketing With Pinterest
Social Media How very ‘Pinteresting’ It seems that every man, woman and there dog is talking about ‘Pinterest’ as of late. People are clambering for a slice of this digital cake but you may well be sat there scratching your head wondering ‘what actually is it?’ So what actually Is Pinterest? Pinterest … Continue reading
