Facebook was originally born out of the idea to stay ‘connected and connect’ with friends but with the adoption of so many brand pages, admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.
That’s not true, and it’s not true because not all posts are created equal. Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reﬂected in three forms: likes, shares, and comments. We’ll bestow 6 tips that will help bump up those interactions….
They say a picture paints a thousand words, well in terms of Facebook it could be a thousand likes. When scrolling through ever more cluttered news feeds it is big, bright pictures that stop us in our tracks. When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that’s tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement.
2) FILL IN THE _______
Fill-in-the-blank posts are great at sparking engagement. The blanks are essentially ‘platforms’ for people to share their creativity. These types of posts often garner fun and short comments, which then encourage your audience to react and interact. Adding an element of gamification also leads to sharing amongst friends, especially if it involves a competition.
3) PHOTO CAPTION
It’s simple – ask fans to pop on a caption that they have made up to a picture that you have uploaded – a simple concept that garners a wave of responses.
4) QUESTIONS/ POLLS
Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. It’s a good indicator if you’re looking for feedback or genuinely want to know what people think of a particular product for instance.
Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react.
Quotes are one of the easiest and most popular ways to get likes and shares on Facebook. They tend to get more shares and likes compared to comments because quotes are often inspirational, making it personal in nature.
Have you implemented any of these? How did you get on? Let us know via our Facebook page or give us a tweet @socialchurn