In this authors opinion, it’s unusual for the European Union to be forward thinking or to undertake a meaningful study but in May 2010 they issued a paper on Empowering people, driving change which related to Social Innovation.
The paper considered how using web-based social networks communities are forming groups by which they can press forward for change in their services from Government, organisation and even businesses.
What they didn’t take into consideration was just how far reaching the power of Facebook is or would be, as we look across the world there are governments that have fallen due to the use of social networks to co-ordinate change.
There’s a great video produced by Socialnomics which state some great social statistics its well worth a look at but here’s the figures they claim
- Social Media has become the No.1 activity on the web (its overtaken pornography)
- 1 in 5 divorces are blamed on FaceBook
- In the US 69% of parents are friends with their children on FaceBook
- There are babies in Egypt that have been called FaceBook
Social innovation in political terms relates to the process by which individuals can press their social demands by means of social interactions. It is aimed at improving
well being. It covers wide fields which range from new models of childcare
to web-based social networks, from the provision of domestic healthcare to
new ways of encouraging people to exchange cars for bicycles in cities or the development of global fair-trade chains.
We at Social Churn are even offsetting our Carbon footprint in response to the growing social call for sustainability.