Marketing With Pinterest

How very ‘Pinteresting’

It seems that every man, woman and there dog is talking about ‘Pinterest’ as of late. People are clambering for a slice of this digital cake but you may well be sat there scratching your head wondering ‘what actually is it?’

So what actually Is Pinterest?

Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

People use pinboards to plan their weddings, decorate their homes and share their favorite recipes and even locations.

Facts & Figures

  • With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
  • Pinterest is also driving serious traffic for some major brands. It is now driving more traffic than Google+, LinkedIn and MySpace combined.
  • The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)
  • Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community.  To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of tweets were retweets.
  • Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

So how does it work for business?

Lets talk hypothetically, you own a cake shop that creates the best wedding cakes you have ever feasted your eyes on. You have some great imagery and some how-to videos but you need to get people to your website or Facebook page in order to view them, and get a ‘feel’ for what you provide. With Pinterest you can arrange all kinds of images taken from your website in to different named pin boards say ‘Wedding Cakes’ or ‘Adult Birthday Cakes’ This way people searching terms such as wedding or birthday cakes are likely to stumble across your images and if they like them will re-pin them creating a viral aspect for your image as well as your company that previously you wouldn’t of had.

Use suggestive images rather than sales images to get your point across. If you’re a tea shop don’t pin hundreds of images of people sat down for a cream tea – wet there appetite by posting images of fresh produce, pictures of delicious cakes, events that have been hosted, gardens, drinks etc.

Add a description to your pin, but keep it brief and don’t make it a sales pitch. If you’re a food blogger add a little excerpt from your blog with a link. If you’re a tour company add a teaser about the itinerary.

Be sure to use the ‘link’ area for each pin and add a source like your website, blog, Facebook page etc. This way pinners can identify where the photo came from and get in touch.

Add prices to your pins if appropriate. Use the “$/ £” symbol in your description to add a price to a photo, and it will automatically appear in the ‘gifts’ category. If linked back to your website it’s a great way to drive sales.

Pin videos but keep it real. This is not the place to show off your latest promotional video but something that will benefit the community as a whole.

Allow collaborators on your boards to encourage interaction and sharing. Your collaborators will become your brand ambassadors and new business best mates.

Think you’re ready to do start pinning? You can sign up for your very own account at www.pinterest.com or you can simply tweet us your e-mail address for an invite and let us know how you get on!

 

 

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